Spreading the Curvy Word Down Under.

So Australia was one of the first countries to be selling the gorgeous ranges of Curvy Kate and the feed back has been amazing. I took a trip out there this month to talk to the retailers and press about the product and see exactly what they thought of the brand.

Wednesday:

I touch down in Sydney a little weary after the 24 hour flight but there is no time to sit and enjoy the bright sunshine as we have magazines to see. After a quick bag drop and freshen up, Kirrily our Australian Distributor and I our on our way to the first appointment.

The brand has had a fantastic reaction from the Australian press but we’re keen to keep the momentum going, first stop – ACP magazines. Although all is currently a bit hush hush we think it’s time to let the cat out of the bag - we’ll be launching the Star in a Bra competition in Australia this July. We met with the lovely Belinda, the Editor of Take5 magazine who loved the idea of the competition and all the gorgeous ranges. Previously an editor in the UK, Belinda really understood the philosophies of the brand and was keen to help raise awareness in Australia. We also had time to speak to Cosmo, who are big natural shape fighters in Australia. They are already trying to use a great mix of models in all their shoots and have featured the Curvy Kate range in the past.

After a day of coffees and catch up, we headed back to our hotel at Darling Harbour to watch the sunset before preparing for day two.

Thurday:

Thursday morning and afer an early start, due to jetlag I first headed for a swim and then down to the taxi rank to head over to Pacific magazines. After waiting for nearly 30 minutes, I thought I’d set off walking in the sun, as Sydney morning traffic was not helping my time keeping. Visiting a few of the magazines at Pac mags, such as New Idea and Marie Claire once again the feedback seemed to be really positive and the new ranges were going down really well.

As I had worked so hard all morning (!) I treated myself to a little trip to Bondi beach – for swimwear research of course! In the meantime Kirrily had been catching up with one of our biggest Australian retailers, Debras in Sydney who offers a specialist fitting service. Another big fan of the range!

Friday:

After a morning coffee at Darling Harbour and a quick swim I was raring to go – today, I was visiting a few of our top retailers. One who really stood out, was She Lingerie a chain store in the Central Business District. She has stocked the range of Curvy Kate for the last season and has just received their latest order of Princess Pink – gorgeous.