Pure London is a huge womanswear trade show in the heart of Kensington, and is one of the premier destinations for womenswear boutiques and fashion buyers to see the latest offerings from all sorts of brands from clothing to watches, hats, bags and accessories.
For the first time, Pure London have launched their ‘Pure Body’ section, where intimate apparel brands can showcase their wares to a whole new audience.
So this wasn’t just a first for Curvy Kate at Pure, but of intimate apparel as a whole, so it was great to be a part of something new!
Pure Body, the show’s first ever intimates section, boasts its very own catwalk, the best intimates brands in the industry exhibiting (Curvy Kate ofc!) and seminars and speeches from top lingerie tycoons, stylists, retailers and much, much more.
The Curvy Kate stand was a rainbow of exciting new ranges, designs and of course the ineffably beautiful Laura Butler.
Laura made her way around the show with this plaquard with the Curvy Kate booth number, and her curves got quite a fair bit of attention in this stunning Entice set in ivory.
Hello, Gia in seafoam!
Curvy Kate’s ‘Entice’ and ‘Thrill Me’ found their way onto the intimates catwalk, with the Entice starring in the ‘Vintage’ trend showreel and the ‘Thrill Me’ hotting up the ‘Lingerie’ section. Check out how gorgeous the Entice looks with this buttery silk kimono. Just stunning!
The event had such a lively, buzzing atmosphere, with music, celeb appearances, bands and trendy catwalks, but the best bit of all was without a doubt the free bubbles and canapes at the end of the day! Think miniature ice cream cones filled with gorgeous lemon mousse, duck pancakes, satay chicken skewers, miniature chocolate tarts… Ok, so we like food, in case you hadn’t guessed!
Our first Pure was a roaring success, particularly along with the launch of Pure Body, which although still a fairly small section of the arena, was a fresh and exciting take on the world of trade shows, and with the inclusion of intimates within mainstream fashion, perhaps finally we can see lingerie as being accepted as a part of the fashion industry, not just an item of necessity to be hidden away in a drawer!
We can’t wait ’till next year, if only for the party food afterwards!