Archive for the ‘UK Lingerie Awards’ Category


A day in the life of: Curvy Kate’s Customer Service Admin Amy Davis


Hi, I’m Amy Davis, and I’m Curvy Kate’s Customer Service Administrator for the UK and Republic of Ireland.

I process orders, check the status of orders, check warehouse stock and deal with any returns. In short, I ensure that all the stock reaches the stores safe and sound for you all to buy!

Until I got my job here at Curvy Kate, I didn’t have a clue about my bra size. I was wearing an A cup when I’m actually a D! I was delighted when I was told this by the Curvy Kate fitting experts, as it meant I could wear all the fab Curvy Kate designs.

I have a customer service background, having worked at Camelot for the National Lottery in the past, dealing with all the lucky ticket winners. Unfortunately I never found myself amongst the list, so my shoe and handbag collection remains relatively modest.

I am originally from the Watford area, and I now live less than 5 minutes drive away from the amazing Leavesden Studios where they filmed the brilliant Harry Potter films. It goes without saying that I was amongst the first to go along to the behind the scenes attractions that they opened this year!

I went a few months ago, and as a huge HP fan I loved trying a pint of ‘butterbeer’ and seeing all the incredible sets. I’d recommend it to anyone even remotely interested in the films.

The best thing about my job:

The variety. There’s always something new and exciting going on here, and no two days are ever the same. I love seeing all the new collections, new models and competitions – and need I even mention the UK Lingerie Awards!?

The worst thing about my job:

Let’s just say, being surrounded by so much stunning lingerie is bad for my bank balance…

10 pointless facts about me:

  1. I have a freckle on my bottom lip!
  2. I hate roast dinners, to the dismay of most of my friends and colleagues!
  3. I’ve recently embarked upon the Weight Watchers diet plan and lost over two stone. I am feeling much more healthy and get so many compliments – but I miss my favourite food, Indian takeaway!
  4. I’m obsessed with Florida, and I’ve been three times and counting! In fact, I’ve already booked up to go again next year.
  5. I have and unhealthy addiction to bags and shoes.
  6. As a child, I had a rabbit named ‘Bambi’. Everyone was confused why I didn’t go for ‘Thumper’, and to be honest in retrospect so am I…
  7. I was a majorette for four years in my teens.
  8. I’ve never broken a bone in my entire life, and the idea of it fills me with fear!
  9. When I was younger I wanted to teach young children!
  10. I can’t not have my nails done and have to visit the salon every 3 to 4 weeks without fail.

Top 5 favourite Curvy Kate sets:

I must admit, some of my ‘favourites’ I’m yet to call my own just yet, and some I’ll even have to wait until next year to get my hands on! I couldn’t put together a ‘favourites’ list without my two latest lust-haves: the gorgeous purple shade ‘Tease Me’, and the gorgeous pink print ‘Lottie’ from the Spring/Summer 2013 collection. Whilst I have a fair while to wait for those, I’m kept happy with the stunning new Autumn/Winter 2012 additions to the Showgirl collection. I love the new ‘Entice’ set – it really makes you feel a million dollars. I’ve got my eye on the blue and black ‘Tempt Me’, even though I already have it in all the colours… The new ‘Smoothie’ is the perfect choice for under a t-shirt or with outfits where you need a uber smooth shape, plus I love that leopard print!

We did it! Curvy Kate take home two UK Lingerie Awards

Last night we dolled ourselves up, got our glad rags on, and headed out to the second UK Lingerie Awards Ceremony, hosted by lingerie trade magazine Lingerie Insight.

Last year we were lucky enough to win the Full Bust Brand of the Year, and the award has had pride of place in the office for a whole year, although it has been looking a little lonely so we were keen to win it a friend. We were nominated for four awards, including Lingerie Brand of the Year, The UK’s Favourite Lingerie Brand of the Year, Marketing Campaign of the Year and Full Bust Brand of the Year.

Our little golden friend is lonely no more as we won him not one but two new metallic companions!

With no less than four award nominations to keep us on our toes, I think it’s safe to say we were just a touch nervous/excited when making our way in past the paps and into the marvellous location of One Mayfair.

After an incredible slap-up three-course meal, we were presented with the ‘Full Bust Brand of the Year’ accolade for the second year running, and the highly-coveted ‘Marketing Campaign of the Year’ for Star in a Bra.

The party continued well into the night, as we rubbed shoulders with celebs and big industry names.

Following on from the swanky awards do, we made our way to the fabulous Whisky Mist club in Mayfair. The drinks were flowing and the whole team were throwing lots of shapes on the dancefloor.

We were so thrilled with the two awards we went home with, and would like to thank all of the judges for both nominating us and handing us the gong!

The event was a victory, not only for Curvy Kate and Lingerie Insight, but for the British lingerie industry as a whole. Finally the efforts of the lingerie industry can be quite literally applauded and recognised with a shiny gold statue. Or two in our case ;)

Congrats to all the other finalists and winners, three cheers for the British lingerie industry!

Curvy Kate Nominated for FOUR UK Lingerie Awards!

It’s not every day your lingerie brand gets nominated for not just one but FOUR UK Lingerie Awards. That makes us the most nominated lingerie brand of the whole competition! Not a bad feat by anyone’s standards I’m sure you’ll agree.

Last year we took home the much-coveted ‘Full Bust Brand of the Year’, which is now proudly sitting in our office for all to see. Winning a UK Lingerie Award gives all of us a real sense of achievement, and a true reflection of our pride in what we do to keep bigger boobs lifted, supported and feeling and looking gorgeous every day.

This year we’re hoping to add to our collection and are in the running for:

UK’s Favourite Lingerie Brand

Marketing Campaign of the Year

Full Bust Bra Brand of the Year

Lingerie Brand of the Year

First of all, on behalf of the whole team here at Curvy Kate I want to say a huge thank you to the lovely people at Lingerie Insight for putting on this amazing, one of a kind awards show; we can’t wait to get our dresses, heels (or suits and boots for the boys here!) and dance the night away. Last year was such a blast and we’re sure we’ll have an awesome night with or without a single award (but we’re hoping to smash all four, of course!)

Secondly, thank you all so much for voting for us to be nominated for the UK’s Favourite Lingerie Brand, perhaps our most honoured category, since it’s chosen by all our gorgeous fans who have proven that Curvy Kate have the best fans and are a brand to watch for the future!

Please keep everything crossed for us and we’ll report following the awards which are hosted in London on the 19th September.

Vote for Curvy Kate for Best Lingerie Brand at the UK Lingerie Awards!


We can’t believe it’s that time again; the UK Lingerie Awards are upon us!

Last year, at the first ever Lingerie Insight awards show, we were lucky enough to win the ‘Fuller Bust Brand of the Year’ title, despite being up against some pretty stiff competition from much older, more established brands. Since we were only two years old at the time, we think that’s something to be proud of!


The show was a rather glitzy affair, with lingerie professionals, celebs and journalists all rubbing shoulders and sipping on bubbles. We had our own table and really made a staff event out of it. We weren’t really expecting to win, but we really saw it as an opportunity to celebrate what we’d achieved over the past few years. We did have our fingers and toes crossed, however, and when ‘Curvy Kate’ was announced over the incredibly tense crowd none of us could resist the urge to scream: ‘YES!’.


Whilst we don’t yet know if we’ll be in the running to get the same accolade again this year, we have been shortlisted for the ‘Best Lingerie Brand’. Arguably the ultimate jewel in the crown of the UK Lingerie Awards, we’re fit to bust (excuse the pun) about being nominated.

Whilst we’re not really accustomed to tooting our own horn, we think that we deserve this award since we are always pushing the boundaries of what’s possible in the lingerie industry. Never satisfied with doing something to death and keeping to the safe options, we’re constantly aiming to innovate and expand our ranges into all-new territories, with the ultimate aim of all cup sizes being happy and supported in their vast wealth of styles. Moulded t-shirt bra up to a J cup? No problem. Multiway plunge for big boobs? Nothing is too much of a hassle for our customers.

A vote for Curvy Kate is a vote for a company which celebrates its third year of business this year, and yet has achieved world-wide success and tens of thousands of fans strong on social media platforms. A brand which believes in celebrating – not alienating – its customers via their use of models which reflect the true essence of the brand: diversity, bra fit and body confidence.

This category is a ‘people’s choice’ award, and is selected by you, the customers, via a voting system. Since we know how loyal our fans are, if you do think we deserve this award we’d much appreciate if you’d get clicking and vote for Curvy Kate!


Help put some smiles on our face and vote for Curvy Kate :)


Images via: Lingerie Insight, UK Lingerie Awards

Photography by: Anarchy Photography

Curvy Kate’s year in Highlights!

Curvy Kate has had a very interesting year with 400% growth in the last year alone. This big bra company boomed in sales as well as fans in the last year due to various trade shows, promotional activity and of course their unique designs for the D plus market.

Over the year they’ve seen new additions to the collection, new models through the Star in a Bra search, added a few well-known retailers and won an amazing award.

The Brand if know for celebrating curves and ‘real women’ and has taking this philsophy throughout the year starting with their annual ‘Star in a Bra’ competition where they scourer the whole of the UK and Ireland to find a Curvy Girl who was confident enough to flaunt her figure in lingerie. This is where they found their gorgeous model Lizzie Haines, a confident and very ambitious woman whose taken fly with the competition… after winning Star in a Bra 2011; Lizzie has go on to modelling for Curvy Kate for both the SS12 catalogue with runner up Emma Donaghy and the AW12 which was recently shoot in November with new Model Julia McLean.

Lizzie Haines will soon be taking part in a photoshoot with My Daily and participating in the February Trade Shows in Birmingham. She is also campaigning herself to win the ‘Plus Size Model of the Year’ award through








Curvy Kate has also successfully launched the Star in a Bra competition in Australia this year!  The competition proved to be just as popular as it is here in the UK; with Julia McLean being crowned the queen of curves to represent curvy girls down under. Julia was flown over to the UK to take part in the photo shoot for the AW12 catalogue and was dubbed ‘natural’ as she had no problem being in front the camera… Her photos were all amazing and is currently being used in the 12 days of Christmas campaign.

Along with these exciting images; we saw the launch of Curvy Kate’s new swimwear range, introducing the supportive yet stylist Rio Ruffle in Jade/Purple, Caribbean Curves in Purple Animal print and Bondi Breeze in Black/Pink. The swimwear was well received by all and will be available from next year (2012)… Although I cannot confirm where these will be I’m sure we will all be able to get our hands on them.

The range has also seen the Daily Boost and Fleurty added to the collections… These have already become favourites by many fans and retailers… The Daily Boost is Curvy Kate’s first design for a basic continuity range based on the best-seller Princess shape…  It will be available in Nude and White for SS12 and black in the AW12 collection. The Fluerty was added to the showgirl range following the popularity of the Tease me and Thrill me collections… this was launched in sweet summer shades of powder blue and coral and would be available for SS12.

Throughout the year Curvy Kate has successfully marketed there way thought the recession making a name and a way for themselves… They were nominated for three awards in the UK lingerie awards and came our winning the ‘Fuller Bust brand of the Year’ award adding some more substance to the brand.

The fuller bust brand has seen success in every area increasing in fans to employees and gaining an impressive list of influential retailers all stocking their collections. Retailers added this year are online giants ASOS, Next, Debenhams, YoursFigleavesLittlewoods, Fenwick (Brent Cross), Bravissimo (Various Locations) and Menarys.

Overall it’s been an eventful year for Curvy Kate and they are ending it with a ‘bang’ hosting the 12 days of Christmas campaign. I’m sure we have all seen the amazing Lizzie, Laura, Lauren and Julia singing the Christmas carol ’12 days of Christmas’ looking gorgeous as ever in the new AW12 collections. (See Below for the Video link)

There are amazing prizes up for grabs each day until the 12th December, anyone can enter through the Curvy Kate Facebook page by simply entering their name and e-mail address. There is a different prize to be won each day from top brands like Soap and Glory, the Perfume Shop, Simply Yours, and to name a few…

Curvy Kate 12 day\’s of Christmas!


Curvy Kate Wins Full Bust Brand Of The Year!

As most of you know the UK lingerie awards took place on Wednesday 7th September at the swanky venue, One Mayfair! The stunning location of what once was a church, made an excellent venue for the occasion hosting around 250 Lingerie professionals, all there in celebration of the outstanding achievements from each brand nominated for the efforts in the past year.

The Curvy Kate team were nominated in three categories – Lingerie Brand of the Year, Fuller Bust Brand of the Year and Best Marketing Campaign of the Year.

The excitement was buzzing in the office as everyone left to get ready in anticipation of a fantastic night out… and recognition of a job well done.

The anticipation around the table could only be described as  phenomenal, resulting in a lively roar from the table every time Curvy Kate was mentioned. The Brand won the well deserved title ‘Fuller Bust Brand of the Year’ for all their hard work, ensuring fuller figured woman are supplied with gorgeous, supportive sets above a D cup! They were up against Gorgeous by Debenhams and Miss Mandalay.

Some of the members who attended the event was Steve Hudson, the Managing Director and Founder of Curvy Kate, Hannah Houston, the PR and Marketing Manager, Seema Patel the Sales Manager and Andy Wrench and Gary Watson the UK agents representing Curvy Kate!

The other award winners are:

Lingerie Brand of the Year: La Perla

New Designer of the Year: Obey My Demand

Independent Directional Brand of the Year: Lascivious

Independent Retailer of the Year: Rigby & Peller

Bridal Brand of the Year: Myla

Best Marketing Campaign: La Senza (Cup Size Choir),

Ethical Brand of the Year: Sweetling Lingerie

Hosiery Brand of the Year: Wolford Tights

Full Bust Brand of the Year: Curvy Kate

Shapewear Brand of the Year: Made by Niki

Men’s Brand of the Year: Calvin Klein

Multiple Retailer of the Year: Agent Provocateur

Most Innovative Brand of the Year: Atsuko Kudo

Maternity Brand of the Year: Cake Lingerie

Post Surgery Brand of the Year: Jamu Australia

Sports Bra Brand of the Year: Shock Absorber

Swimwear brand of the Year: Maryan Mehlhorn

Online Retailer of the Year: Figleaves

Department Store of the Year: Selfridges

Lifetime Achievement Award: June Kenton

The young brand, Curvy Kate has seen success in many other areas including their innovative marketing campaign, ‘Star in a Bra’ championing real figures around the world. ‘Star in a Bra’ set sail to Australia this year with the winner  being announced next week, adding to the repertoire of accomplishments they’ve seen since their launch in 2009.


Posted by Kimberly Bartlette under Blog, Spring Summer 2012, Star in a Bra, Star in a Bra (Australia), UK Lingerie Awards  •  Comments Off

Curvy Kate hits a Hat Trick!

Curvy Kate has been nominated for not one, not two but three awards in this year’s UK Lingerie Awards and we want to give a huge THANK YOU to everyone who nominated us!

We are finalist in the following categories:

–          Best Marketing Campaign


Curvy Kates ‘Star in a Bra’ campaign was nominated for Best Marketing campaign of the year, the nationwide curve search is currently taking place in Australia looking for the first curvy bra star down under. We will be up against the La Senza (Cup Size Choir) and Lascivious (Rankin Campaign)

–          Full Bust brand

Curvy Kate has grown over the years and has now expanded their sizes to D – K cups (‘D’ cups will be available by end of August). This change will see the addition of some new lines, including the new Swimwear collection which will be available for Spring/Summer 12. We are up against Gorgeous by Debenhams and Miss Mandalay!

–          Lingerie Brand

Curvy Kate is now stocked in over 300 stores nationwide including top retailers like Bravissimo, Simply Yours, ASOS, Next and Debenhams – (from August)! This Curvy brand will be taking on La Perla and Triumph for a chance to win Lingerie brand of the year!

We are so excited to be nominated and were thrilled to find out that we were the only brand to be nominated as finalist in THREE categories!!! We will find out the results and if we won any of the categories above in September so will keep you posted!!!

Figures cross, keep an eye on Facebook for updates!