Curvy Kate has had a very interesting year with 400% growth in the last year alone. This big bra company boomed in sales as well as fans in the last year due to various trade shows, promotional activity and of course their unique designs for the D plus market.
Over the year they’ve seen new additions to the collection, new models through the Star in a Bra search, added a few well-known retailers and won an amazing award.
The Brand if know for celebrating curves and ‘real women’ and has taking this philsophy throughout the year starting with their annual ‘Star in a Bra’ competition where they scourer the whole of the UK and Ireland to find a Curvy Girl who was confident enough to flaunt her figure in lingerie. This is where they found their gorgeous model Lizzie Haines, a confident and very ambitious woman whose taken fly with the competition… after winning Star in a Bra 2011; Lizzie has go on to modelling for Curvy Kate for both the SS12 catalogue with runner up Emma Donaghy and the AW12 which was recently shoot in November with new Model Julia McLean.
Lizzie Haines will soon be taking part in a photoshoot with My Daily and participating in the February Trade Shows in Birmingham. She is also campaigning herself to win the ‘Plus Size Model of the Year’ award through 100percentpeople.com
Curvy Kate has also successfully launched the Star in a Bra competition in Australia this year! The competition proved to be just as popular as it is here in the UK; with Julia McLean being crowned the queen of curves to represent curvy girls down under. Julia was flown over to the UK to take part in the photo shoot for the AW12 catalogue and was dubbed ‘natural’ as she had no problem being in front the camera… Her photos were all amazing and is currently being used in the 12 days of Christmas campaign.
Along with these exciting images; we saw the launch of Curvy Kate’s new swimwear range, introducing the supportive yet stylist Rio Ruffle in Jade/Purple, Caribbean Curves in Purple Animal print and Bondi Breeze in Black/Pink. The swimwear was well received by all and will be available from next year (2012)… Although I cannot confirm where these will be I’m sure we will all be able to get our hands on them.
The range has also seen the Daily Boost and Fleurty added to the collections… These have already become favourites by many fans and retailers… The Daily Boost is Curvy Kate’s first design for a basic continuity range based on the best-seller Princess shape… It will be available in Nude and White for SS12 and black in the AW12 collection. The Fluerty was added to the showgirl range following the popularity of the Tease me and Thrill me collections… this was launched in sweet summer shades of powder blue and coral and would be available for SS12.
Throughout the year Curvy Kate has successfully marketed there way thought the recession making a name and a way for themselves… They were nominated for three awards in the UK lingerie awards and came our winning the ‘Fuller Bust brand of the Year’ award adding some more substance to the brand.
The fuller bust brand has seen success in every area increasing in fans to employees and gaining an impressive list of influential retailers all stocking their collections. Retailers added this year are online giants ASOS, Next, Debenhams, Very.co.uk, Simply Yours, Figleaves, Littlewoods, Fenwick (Brent Cross), Bravissimo (Various Locations) and Menarys.
Overall it’s been an eventful year for Curvy Kate and they are ending it with a ‘bang’ hosting the 12 days of Christmas campaign. I’m sure we have all seen the amazing Lizzie, Laura, Lauren and Julia singing the Christmas carol ’12 days of Christmas’ looking gorgeous as ever in the new AW12 collections. (See Below for the Video link)
There are amazing prizes up for grabs each day until the 12th December, anyone can enter through the Curvy Kate Facebook page by simply entering their name and e-mail address. There is a different prize to be won each day from top brands like Soap and Glory, the Perfume Shop, Simply Yours, Very.co.uk, Interflora and Spabreak.co.uk to name a few…
A group of 10 girls (including myself) were wined and dined over some healthy discussion whilst wearing lingerie on a cold winter night… Sounds like the beginning of an interesting story but it was indeed the Curvy Kate fitting event.
The event took place on 15th November where we invited a group of girls to come the the Curvy Kate HQ to talk about our past, present and future collections. By the time all the girls arrived the room was already set up with food and wine (hence the wine and dine) as well as samples of the collections in their sizes.
All the girls got a chance to introduce themselves and state their sizes for the room to hear… (I recall someone comparing it to an ‘AA’ meeting hmmmm) Amongst the girls we had myself (Marketing Assistant), Adriana the Production Manager and Charlotte the Design and Production Assistant.
On each seat laid the AW11 and SS12 brochures for everyone to have a look through and familiarise themselves with the collections, they were also given a piece of paper asking them to bear certain things in mind like the fit of the bra, the comfort and the support while they tried them on.
We started with the Curvy Kate best-seller… Princess, which was used as the basis for the Daily Boost and the new CK Swimwear collection… The sight of all of us in the same bra was quite interesting to say the least… We got some good feedback about this bra which was expected as it is one of our best-sellers… We compared it to the feedback we get on our Social media sights which was that the ribbons makes the cups a little tight on top or small… but in this case it was fine on most of the girls.
The second bra we tried was the Lottie, which became a favourite from the AW11 collection, most of the girls were pleasantly surprised by the fit and shape… for some the shape was too different to the showgirl ranges but it was a clear favourite from their reactions.
We then moved on to the showgirl ranges and tried the Tease me in wine… This looked gorgeous on everyone and I don’t think it has the potential to look bad on anyone but then it is a personal favourite! The fit worked really well with all sizes but some of the girls found it a little full on because it does give an amazing lift! Let’s just say the ‘girls’ won’t be forgotten in this!
We then ended on the Tempt Me, which was the set we’ve had the most feedback about on all our social media sites and probably the main reason we had the fitting event. With all the feedback it seemed obvious that it does come up two cup sizes smaller in the cup and needs some attention but over all every one loved the new colour-way and still wants to buy it despite the fit! However, we would definitely be paying the much needed attention to our plunging styles for the future.
After lusting over the AW12 collection (Above) we ended with a sneak preview of the AW12 collection which was just photo shoot with the Winner from the Australian Star in a Bra, who did a fantastic job and made it look effortless. There was alot of Ohhhhhh’s and Ahhhhh’s and questions about when this collection will be available… Sadly it is not out until the July 2012! Just about half a year or so to wait girls!
There was a lot of interest in the Daily Boost which will be available in White and Nude for SS12 and Black for AW12, the next favourite was the Fleurty which was introduced in the SS12 in a Powder blue and coral colour-way and our new seam-free mould bra which will be available for AW12… A lot of exciting new additions to the Curvy Kate collections to come!
Lastly we asked the girls if there was anything in particular missing for the D plus girl or something they would like to see… thankfully most of the things they suggested we are already in progress of making them… I’ll give you some hints… Something without Straps??? and Something that makes you feel very sexy in the bedroom??? Any ideas??? Watch this space!!!
As most of you know the UK lingerie awards took place on Wednesday 7th September at the swanky venue, One Mayfair! The stunning location of what once was a church, made an excellent venue for the occasion hosting around 250 Lingerie professionals, all there in celebration of the outstanding achievements from each brand nominated for the efforts in the past year.
The Curvy Kate team were nominated in three categories - Lingerie Brand of the Year, Fuller Bust Brand of the Year and Best Marketing Campaign of the Year.
The excitement was buzzing in the office as everyone left to get ready in anticipation of a fantastic night out… and recognition of a job well done.
The anticipation around the table could only be described as phenomenal, resulting in a lively roar from the table every time Curvy Kate was mentioned. The Brand won the well deserved title ‘Fuller Bust Brand of the Year’ for all their hard work, ensuring fuller figured woman are supplied with gorgeous, supportive sets above a D cup! They were up against Gorgeous by Debenhams and Miss Mandalay.
Some of the members who attended the event was Steve Hudson, the Managing Director and Founder of Curvy Kate, Hannah Houston, the PR and Marketing Manager, Seema Patel the Sales Manager and Andy Wrench and Gary Watson the UK agents representing Curvy Kate!
The other award winners are:
Lingerie Brand of the Year: La Perla
New Designer of the Year: Obey My Demand
Independent Directional Brand of the Year: Lascivious
Independent Retailer of the Year: Rigby & Peller
Bridal Brand of the Year: Myla
Best Marketing Campaign: La Senza (Cup Size Choir),
Ethical Brand of the Year: Sweetling Lingerie
Hosiery Brand of the Year: Wolford Tights
Full Bust Brand of the Year: Curvy Kate
Shapewear Brand of the Year: Made by Niki
Men’s Brand of the Year: Calvin Klein
Multiple Retailer of the Year: Agent Provocateur
Most Innovative Brand of the Year: Atsuko Kudo
Maternity Brand of the Year: Cake Lingerie
Post Surgery Brand of the Year: Jamu Australia
Sports Bra Brand of the Year: Shock Absorber
Swimwear brand of the Year: Maryan Mehlhorn
Online Retailer of the Year: Figleaves
Department Store of the Year: Selfridges
Lifetime Achievement Award: June Kenton
The young brand, Curvy Kate has seen success in many other areas including their innovative marketing campaign, ‘Star in a Bra’ championing real figures around the world. ‘Star in a Bra’ set sail to Australia this year with the winner being announced next week, adding to the repertoire of accomplishments they’ve seen since their launch in 2009.
We are finalist in the following categories:
- Best Marketing Campaign
Curvy Kates ‘Star in a Bra’ campaign was nominated for Best Marketing campaign of the year, the nationwide curve search is currently taking place in Australia looking for the first curvy bra star down under. We will be up against the La Senza (Cup Size Choir) and Lascivious (Rankin Campaign)
- Full Bust brand
Curvy Kate has grown over the years and has now expanded their sizes to D – K cups (‘D’ cups will be available by end of August). This change will see the addition of some new lines, including the new Swimwear collection which will be available for Spring/Summer 12. We are up against Gorgeous by Debenhams and Miss Mandalay!
- Lingerie Brand
Curvy Kate is now stocked in over 300 stores nationwide including top retailers like Bravissimo, Simply Yours, ASOS, Next and Debenhams – (from August)! This Curvy brand will be taking on La Perla and Triumph for a chance to win Lingerie brand of the year!
We are so excited to be nominated and were thrilled to find out that we were the only brand to be nominated as finalist in THREE categories!!! We will find out the results and if we won any of the categories above in September so will keep you posted!!!
Figures cross, keep an eye on Facebook for updates!
After winning the Star in a Bra competition and gaining the majority of votes we wanted to update you on what your winner’s been up to over the past few months.
Lizzie Haines wowed the public with her gorgeous curves and her killer charm earning the title queen of Curves as this year’s Star in a Bra champion.
After the news was given to Lizzie she had but a few days to take it all in and get started. She was joined by gorgeous runner up Emma Donaghy for their first ever Curvy Kate shoot. Both girls got all dolls up again from top to toe with big hair and high heel shoes to showcase their curvy assets in the brand new SS12 Curvy Kate collection.
They definitely rocked the new collection and produced some amazing images which would all be revealed next year, but as promise we’ll show you a sneak peak of what’s to come.
This isn’t the only photoshoot our new curvy ambassador had since winning SIAB 2011; she also conducted her own Curvy Kate photoshoot with some new models with sexy…. ermmmmm moustaches! lol
During the voting stages Lizzie dared the presenters of GEM106 that if she won the competition they too will have to strip off down to their smalls for all their listeners and Facebook fans to see.
Be aware some of these images would have you laughing hysterically on the floor…
Nice underwear guys… maybe next year you two can enter Star in a Bra…
Our gorgeous Lizzie has also taken our brand to international waters and shared some of her holiday snaps with us. Look out New York… Lizzie Haines is on a Curvy mission to let the world know who Curvy Kate are… we are so proud!
Loving the image from Philly with the Philly Cheese Steak… nice touch!
Can you guess from the images above where Lizzie was spotted with her Curvy Kate bag?