As we are in the middle of designing our AW12 collection for Curvy Kate, I thought I would interview the person who is probably the most involved in it all… Charlotte Davies, Curvy Kate’s new Design and Production Assistant!
So Charlotte you’ve been working for Curvy Kate for about 3-4 months now, and you joined us in the middle of designing the collection for AW12… how has it been so far? and was it fun just jumping straight into designing?
It has been brilliant, it is really interesting working for such a nice company, everyone is so friendly and you really feel like you are making a good product. It is also a bit of an eye opener too because it is so fast paced! you really have to be on the ball haha
Yes you have to work so far in advance sometimes… well all the time really! Did you always wanted to work in the Lingerie Industry?
I always wanted to work in Fashion, I wouldn’t say I really found my passion for lingerie until I was at college. We were always encouraged to find a niche, and I really clicked with the technical side of fashion design so wanted to find something that pushed me on that side of things. When I found the degree at DMU I really started paying attention to lingerie, and found that it is such an interesting and personal thing to design. It balances both the importance of fit and design so beautifully. I couldn’t imagine doing anything else now!
Awww I love that you say it’s a personal thing… It means it’s something you put your heart and soul into. Would you say you get attached in designs?
I think you have to learn to be quite objective – obviously, any design you initially make is very imprinted with your own style but it also has to appeal to the widest range of people possible! That is why we conduct design meetings, to ensure that it isn’t just me who likes it, haha. But in a way, yes, you do feel quite proud when something gets produced that is your design. The most important thing is that it makes your customers feel fantastic, not my satisfaction at seeing my original design is being produced, so if we have to change it to make sure our customers love it then I’m fine with that!
It must really be amazing to see your designs used and hear how much customers love them. What do you use for inspiration?
I use loads of things, I mean, obviously I look at catwalk trends and trend prediction but you can’t let that rule your life! I love to watch films for inspiration, or go to a museum. My graduate collection was inspired by some victorian medical instruments I found! But at the same time, you have to be commercial so you have to marry this with current things so quite often I look at celebrities and music videos too. All these things combined can give you confirmation that you are moving in the right direction.
Without giving away too much… how would you describe the AW12 collection?
It is such a beautiful AW collection! Very sexy, with lots of strong colours. Some really exciting new products too….
Thanks a lot Charlotte… I can’t wait for the collection to come out, I already have some personal favourites that I just cannot live without! I have to continue adding to my ever growing addiction of Curvy Kate!