We Only Went and WON!!!

Written by Chantelle Crabb on Nov 21, 2014

Hello Lovely People,

You may have heard via social media that Curvy Kate attended the Draper’s awards last night, and not only did we leave having had an amazing time but we also left with an magnificent award! Hurray!


We were awarded ‘Womenswear Brand of the Year’ which is a really prestigious award and a huge achievement for our, still relatively young, brand,  especially seeing as the competition was so tough with brands including Adini, Almost famous, Fantasie and last year’s winners Seasalt in our category. We feel shocked yet so privileged and amazingly grateful to have been presented with this award and it just goes to show that over the last couple of years Curvy Kate have really come into their own due to sheer determination and ambition. Curvy Kate’s Managing Director, Steve Hudson says;

“We were surprised but absolutely delighted to win this award. We have such a passionate and hard working team and it has been a particularly frantic year at Curvy Kate. The Drapers award is fantastic recognition for everyone’s great work and a real boost for the team.”

However this is not all, hard work does pay off but we would be nowhere without the incredible support from our customers and fans. They are amazing and continue to spread Curvy Kate’s feel good message day in and day out and because of them we are finally being recognised as one of the main competitors in the lingerie field. It is this support that has gotten us to where we are today and without our customers we would be nothing, so thank you, from the bottom of our hearts.

Now here are a few snaps from the evening…

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Steve and Hannah with the Award

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Steve looking dapper with the Award


All the Winners!

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The Curvy Kate team with Draper’s and Presenter Jack Whitehall

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Hannah getting a cheeky selfie with Jack Whitehall after being presented with the Award.

An amazing night had by all and yet again THANK YOU to all our fans for making it possible. We love you!!! xxx

Give us a follow!

Hi Lovely Ladies…

Curvy Kate PR now has a Twitter account….Please follow @CurvyKatePR for daily tweets, Curvy Kate fun and sneak peeks at what goes on behind the scenes in the Curvy Kate office!

Thanks all! xxx

Vote for Us in the UK Lingerie Awards…


As I have mentioned before, Curvy Kate have been nominated for the ‘Lingerie Brand of the Year’ award with the UK Lingerie Awards. The public voting has just gone live so if you think we are worthy winners then please do get behind us by clicking VOTE now.

UKLA_2014_white                 Group Shot

The winners will be announced on the 4th December at the annual award ceremony, so if you believe in our brand then let’s make this a year to remember and take home this fantastic award!!

Thank you!



Taking the plunge with Curvy Kate….

I love a good plunge bra so I’m going to take you through this season’s collection and highlight our pieces that lend themselves to those low-cut necklines.

Plunge bras are always a popular choice as they allow women to wear a slightly more revealing tops without having to compromise on the lift and support. Win:Win, and with such a wide range of colours and styles you ladies are spoilt for choice!



This gorgeous little number is ticking all the right boxes. Gorgeous colourway? Check. Tempting metallic embroidery? Check. Superb fit and shaping. Check. What more could a girl want?!…Availability in up to a J Cup? Oh yeah that too!

Buy yours: Figleaves



The first of our padded plunges from this collection, the Lovestruck bra gives fantastic lift and a wondrous cleavage, so fab for that gorgeous party dress. The padded cups also offer a great shape making breasts appear more rounded and youthful. The fun and vibrant colourway makes this geometric piece a must for your lingerie drawer.

Buy yours: Very.co.uk



The floral beauty is feminine and cute with the scalloped edge really flattering the figure. The in-house designed laminated cups give a gorgeous appearance but also unparalleled support and lift. The piece is available in A/W colourway Ruby and a continuity Black that will be available season after season so you don’t have to lose out of this fab piece.

Buy yours: Littlewoods



The second of our padded plunges, Roxie is set to get pulses racing and with a cami style available too it makes this range irresistible. The alluring night colourway with silver lace overlay is unusual yet glamourous and like every other Curvy Kate product the fit and support are second to none.

Buy yours: Amazon



A firm favourite of mine, Firecracker screams fiery fun. The playful print in contrasting prime colours is poppy and playful and will liven up any dull lingerie drawer. The plunging cups are laminated like Daisie and have been designed again with fit at the forefront. The exciting top cup embroidery finish this piece perfectly.

Check out Star In a Bra USA finalist, Rebecca Winters reviewing Firecracker here: https://www.youtube.com/watch?v=m81qA8S5FGA&list=UUrbgg-I0iiluhXr9lp1H_hQ

Buy yours: John Lewis

So there are our plunges. Which one is your favourite? Do plunge bras work for you? Do any of you owe one of these beauties?  Let us know in the comment box below!


The Perfect Date Night Solutions….

Hello Lovely Ladies!

I’ve decided to put together a little post for you of the best Curvy Kate Date-Night solutions. These pieces are bound to knock your other half’s sock off and even if you’re not quite at the stage for your beau to see your under garments then these sets are still sure to make you feel fabulous and ooze confidence….

Carmen: Wow them!


Well this little number is bound to get pulses racing. With its padded cups and balcony shape, Carmen will make sure your bust is shaped and boosted beautifully. The long-line design is also a rarity in fuller bust bras and gives the wearer fabulous support and an accentuated curvy figure by nipping in that waist. Finish this magnificent ensemble with the matching brief or thong and stunningly seductive suspender belt for added sex appeal.

Get yours at: Figleaves, Amazon

Smoothie: Show them your curves…



The Smoothie set is a fab new addition and with the high-waist shaper brief it makes for the perfect under-garment piece. Get yourself into that figure hugging dress and let smoothie shape, lift and accentuate each and every curve. The wild print and diamante drop details make this shapewear an irresistible purchase being both practical and gorgeous….Remember: This isn’t just shapewear, this is Curvy Kate shapewear.

Get yours at: Amazon, Very.co.uk

Daisie: Pretty and Supported…


Now if you’re heading out on a slightly more adventurous date than dinner and drinks, the Daisie is the perfect accompaniment. With soft, laminated cups the support is unparalleled and the plunging neck line allows this piece to be worn with anything. So be it bowling or ballroom dancing, the Daisie will not only provide breath-taking shape and spectacular lift but also look great should your special someone get a sneaky peek.

Get yours at: Simply Be, Littlewoods

So that’s the round up! What’s your favourite piece for date night? Does your lingerie give you confidence? What set is your go-to feel good set? Let us know in the comments below!





Give us your feedback on Luxe for your chance to WIN….

Hey Ladies, so if you’ve read my previous blog post; ‘My Ultimate Uplift- What makes you feel fabulous’, then you’ll know all about our amazing campaign in conjunction with the launch of our new strapless bra. If you didn’t read it….well maybe go do that now otherwise this whole post will make zero sense!

Anyway, the Luxe strapless has been out for just over a month now and the response to the piece has been overwhelming. Very.co.uk and Figleaves.com have been the first to stock the set and they are soon to be followed by Bravissimo, who will be stocking the bra in every size as of January 2015 after a spectacular ‘fit-a-thon’ where this sizing and fit were named as a resounding success which is very exciting news. You soon won’t be able to get away from the Luxe!


This is all well and good but now the bra has been released and all the winners from the #MyUltimateUplift competition have been awarded their prizes for their feel-good comments, we wondered what to do next…. Well, enter the #MyUltimateUplift feedback forum. The site has now been transformed from a positivity arena to a feedback platform where women can leave reviews and share comments about their new Luxe purchase or prize. And that’s not all! We’re giving all review entrants the chance to win £150 of Debenhams vouchers as the best post will be selected in December (just in time to splash the cash for Christmas- Hurray!)

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So if you’ve managed to get your hands on the fabulous Luxe then head to the #MyUltimateUplift website and report back to us with your thoughts for the chance to win. Equally, if you haven’t tried the bra yet, what are you waiting for!? Go try and tell us exactly what you think! Good Luck!

Autumn/Winter 2015 Shoot….Behind the Scenes.

Hello Lovelies, so as you may have seen on twitter and Instagram, our A/W15 photo-shoot took place this weekend. It was my first shoot and something I was really excited about being part of. However it was equally very strange as it was shot at Tower Bridge studios in London’s Wapping which is where my top 10 Star in a Bra shoot happened….so I was back where it all began! Very bizarre!

The shoot was an amazing weekend filled with laughter, lingerie and L-named models (Laura, Lauren and Lotte – The question is, will we keep up the tradition after next year’s Star in a Bra?) and even though time was tight we managed to get all the shots and the final pictures have come out fab…We can’t wait for you all to see them!

In the meantime here are some behind the scenes pics from our fun-filled weekend….


Day 1: The beautiful Lotte in hair and make-up


Day 1: A quick catch up before we begin to shoot…


Day 1: Lauren showing off her fab figure in Luxe

Lotte selfie

Day 1: Lotte looking impossibly gorgeous after the first day of shooting


Day 2: Lauren all finished in hair and make-up and ready to start posing


Day 2: Hair and Make-up again


Day 2: Laura’s here! Hurray!


Day 2: Selfie with the Models

Day 2: That's a wrap! A/W15 shoot finished!

Day 2: That’s a wrap! A/W15 shoot finished!

So that’s everything, I hope you’ve enjoyed seeing what it is we get up to on our shoots and I cannot wait for you all to see the new brochure and collection….It’s AMAZING!!

Chao for now!

Beautiful Babydolls…


I’ve got to a point where I feel that a few pieces of our Autumn/Winter Collection need some love so I’ve decided that today I’m going to tell all you fabulous curvies out there about our 3 stunning babydolls that are available to purchase this season.

Now, I for one have struggled in the past to find something sexy and cute to wear that looks great and actually feels great – enhancing my bust with great support and flattering my shape. So here is the low down on the new styles, their key features and where you can buy these sexy little numbers…



This was Curvy Kate’s first ever babydoll that was launched in A/W 2013 in a luxurious black and gold colour-way. Since then, this fab piece has made an appearance each season, Ivory in S/S 14 (perfect for wedding season) and this time around the popular colour of Boysenberry is what adorns the cups of the beautiful new Lola babydoll for A/W14. The piece now features a black satin overlay on the cups, an addition from previous seasons but one that I think only enhances the shape and overall finish of the set. The piece still offers the same black embroidery details over a pop of the colourful Boysenberry. Lola has a balcony shape, modelled on the ever popular Daily Boost range – so if you love that range then this is the babydoll for you, comfort and sex appeal, we must be dreaming! Lola flatters by giving lift and shape and skimming the figure with a luxurious mesh and satin trimmed A-line skirt. Complete the look with the embroidered thong with bow detailing (which is super cute) or full and flattering brief with black satin panels (equally as gorgeous). Oh and because we love you so much this sexy little number is available from a 28-40 and D-K cups….Hurray!!!



So I know I shouldn’t have my favourites but….I LOVE RITZY. I think the shape and pinstripe overlay make this piece one to die for. In only its second season, Ritzy has transformed from Black and Almond to a hot red colour way typical of its namesake – Ruby and Spice. This new style shouts sassy seduction and the shape and length are supremely flattering. The balcony style bra has top-cup embroidery and a contrasting pin-stripe detail that continues into the light and flowing A-line skirt with a tiny diamante central detail which adds a touch of glamour, and who doesn’t want a touch of glamour?! The thigh-skimming Ritzy babydoll is available in up to a J-cup and is complemented by the split seam shorts and a panelled thong, both of which ooze masses of sex appeal. So what are you waiting for?! Go get yours now.

Roxie Camisole:


This is a cute one. The first ever camisole by Curvy Kate has been launched this season and is like nothing we’ve ever produced before. The already popular Roxie plunge bra that was launched last season has seen a revamp and colour update to a sophisticated Night and Silver combination and a small and floaty A-line skirt has been added to create a gorgeous silhouette. The navy plunging 3-part cups are covered by a unique lace overlay that is eye-catching and geometric. The piece is then completed with a light mesh skirt, with back opening, that is shorter in length adding a real cute element to this one-off piece. Perfect for a night in, this piece can be teamed with matching brief or thong and as it’s available in up to a J-cup, it’s a real crowd pleaser. Get yourself one to glam up your lingerie drawer.

So, they’re the three fab pieces that we have to offer all you curvy ladies who want support, coverage and to feel sexy and confident while flaunting those curves. A list of prices and where to find them are below…


Lola - RRP: £40


Ritzy – RRP: £40


Roxie Cami – RRP: £37


We’ve been Nominated…Can We Count On Your Vote?

So, here at Curvy Kate HQ we’ve had some good news…. We’ve been nominated for 5 different awards! Hurray! We are totally over the moon as it just goes to show that the last 5 years of hard work, fab lingerie and spreading the feel-good message have all been worth it.

Our nominations have come from some of the biggest names in the award arena such as Draper’s and the British Plus size awards so it’s a really exciting time for us. The only thing left for us to do is ask for your votes….So, please vote and help us win!!

Below are the category nominations and the link to wear to vote, so if you think we’re worthy winners then get clicking!

Prima High Street Fashion Awards: Lingerie category

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Prima magazine are hosting their famous High Street Fashion Awards for the 20th year running this November. With Categories such as ‘Retailer of the year’ and ‘Best Celebrity Collaboration’, competition is rife as the brands try their hardest to gain votes. The awards are chosen by the customers so their opinions are really valued.

The voted for this category is now closed but keep your eyes peeled for the winners…..

Draper’s Awards: Womenswear Brand of the Year 2014.


The Draper’s awards are entering their 24th year of running and with a glamorous evening of fashion planned with plenty of celebrity appearences, it’s tipped to be the best yet. In the last 24 years, Draper’s have managed to build a reputation as being one of the most prestigious awards a brand or retailer can be credited with. It’s because of this, that we feel so privileged to have been selected as one of the nominees. Go team Curvy Kate!

To vote, click the link and vote on the right-hand side of the page:



British Plus Size Awards: Best Designer, Best Lingerie Brand and Best Lingerie Blog.


The British Plus size awards are only on the second year of running but with the rise in awareness for the plus-size industry and celebrity endorsement from inspirational women such as Gemma Collins, the awards are going from strength to strength. As Curvy Kate cater for the fuller busted lady, we’re really excited to be part of the awards (and I’m especially excited as the blog has been nominated too- Yay!) So if you think our brand and products are fabulous and if you’re an avid Curvy Kate blog follower, then give us your vote by clicking the link below:


Finally, Curvy Kate are also hoping to be shortlisted for the UK lingerie awards hosted by Lingerie Insight.


We have been put forward for the following categories:

  • New Designer of the Year 2014
  • Fuller Bust Brand of the Year 2014
  • Lingerie Brand of the Year 2014
  • Marketing Strategy of the Year 2014 – for #MyUltimateUplift

It would be great to gain recognition in these areas from such a prestigious award ceremony so we’ll keep you posted on any news!

Let us know your thoughts; do you think we’re worthy winners? What awards do you think we deserve to win and why? What is it you love about Curvy Kate?

A Curvy Classic…


‘Tease me’ is a Curvy Kate classic. Since their launch in 2009, CK have featured the sexy balcony set in almost every single season, each time giving it a revamp and colour update. As ‘Tease me’ (now renamed just ‘Tease’) will be available to purchase again in S/S 15, we thought we’d take you through the Curvy Kate archives and share the history of everyone’s favourite balcony bra.


It all began in 2009 with the small but stunning ‘Showgirl’ range….You may notice the shape is very different from the piece we have now.

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2010′s S/S range included ‘Lemon’ and ‘Coral’ colourways.

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Autumn 2010′s collection brought with it ‘Emerald’ and ‘Purple’ sets.

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With S/S 2011 lacking an appearence of ‘Tease me’, we’re on to A/W 2011 where the colourways were ‘Silver’ and ‘Wine’.

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Tease Me Pink Ivory ss12

Spring/Summer 2012 brought pastels into the colour pallette with ‘Blue and Ivory’ and ‘Pink and Ivory’.


This A/W 2012 piece really spiced things up with it’s hot red colourway!

Tease me ss13

Spring/Summer 13′s piece was a bright and bold purple set.

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After a break from ‘Tease me’ for a couple of seasons, the Curvy Kate favourite is back in a sumptuous ‘Gold and Black’ set for Autumn/Winter 2014. Get yours now at Figleaves.


Last but not least we our newest colourway – ‘Black and Blush’ for Spring/Summer 2015 that will be available to purchase from January, just in time for Valentine’s Day! Hurray!

What a fabulous piece, as I’m sure you’ll agree! Tease me has been a huge part of Curvy Kate’s success and keeps the customers and your boobs happy season after season. Here’s to ‘Tease me’, a Curvy Kate classic.

Two mums trying to change perceptions of perfection by travelling down their road of self-love…


Now I don’t know if I’m slightly behind-hand on the whole ‘Love your lines’ campaign, or if I was just hiding under a rock somewhere when all the hype was about but either way, I have only just stumbled across it, and you know what? I think it’s AMAZING, something to be truly celebrated.

#Loveyourlines was started on Instagram by two anonymous mums whose aim must have been to change people’s opinions about their bodies and stretch marks, encouraging people to come forward and embrace their imperfections….You may be on to a winner there girls!

So with stretch marks being the ‘problem’ these ladies wanted to change the opinion of, I did some research. An article in The Telegraph recently stated that stretch marks ‘are likely to appear on anyone whose body shape has changed’. So in my experience that means… everybody. Every single person in the whole wide world.

I’m sure there will be people who don’t have them (my mum – *shakes fist*) and that’s fine but for the people who do (me), we shouldn’t shy away from them and we shouldn’t hide them away. Our stretch marks tell a story of the journey our bodies have been on, pregnancy, puberty, weight-loss and weight-gain. So why do we hate them so?

My thoughts are that we have become far too used to seeing air-brushed models in magazines and putting unnecessary pressure on ourselves through thinking that that is the norm. Smooth, hair free and bronzed bodies are not the norm- or at least not the only one. Fleshy, lumpy, bumpy, curvy, gorgeous bodies are and that’s why here at Curvy Kate we never use professional models. We only hire women that Curvy Kate shoppers can relate to; we want them to see the lingerie on girls that are just like them. We want them to feel comfortable and for them to see the lingerie on a curvy figure like theirs.

So you know what I say? Eff the ‘norm’ and embrace what you’ve got and who you are. Love every little ‘imperfection’ as that is what makes you you! Have a look at some of the pictures and comments below and I guarantee you won’t look at your stretch marks in the same way again….

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“I am a 44 year old. One single birth and 1 set of twins. I struggle to this day with my belly but I am proud of the road this body has travelled. I’ve read through several of the posts and I’m adding my pic to this page to give someone else courage… Be PROUD.. Be STRONG and Be HAPPY.”



“I have been thin my entire life struggling to gain weight so that I wouldn’t be teased for being a “toothpick.” I finally reached 115 lbs at the age of 18 when I got pregnant. During my pregnancy my weight went up to about 158 lbs. My lines appeared in the last few weeks of my pregnancy and I was devastated! 2 kids and 2 C-sections later I was very self-conscious about my stomach because of the lines. I thought they were ugly and that people would think I was disgusting because of them. I even shied away from men because I was certain that no one would want a woman who had stretch marks all the way across the midsection. I started to see that I wasn’t the only one and that other women were just as ashamed. It took years and now at 27 I’m in a place where I realize I am not perfect. I know these lines are symbolic of me being a woman, a woman who has gone through life. A woman who has done the most beautiful thing known to man and that is creating life. These lines were made from LOVE. I’m definitely not ashamed of that!”



“Mom of 1 beautiful goofy boy. My sons dad ran out on us when I was 7 months pregnant and never came back. I had to work 2 jobs to afford everything and it was the hardest yet most rewarding time of my life. I gave birth to my son with no man to hold my hand. And I did everything from feedings and diaper changes to paying all the bills. Today I’m in a wonderfully healthy relationship with someone who loves my stretch marks and thinks I’m beautiful. Moral of this story is, you can’t win a battle without getting some scars. These are mine, and I wear them proud!”

How empowering! Go follow Loveyourlines on Instagram and if you have the confidence levels of these beautiful women then send them a post and remember to enter our annual competition ‘Star in a bra’ that will be running from early next year. We want to see your gorgeous, body-confident selves rocking the camera, imperfections and all.

Curvy Kate’s New Collection is a Sheer Delight


If you’re a bit of a fashionista then, like us, you will not have been able to escape the fact that London fashion week has just been and gone. So while scrolling through masses of images and watching numerous videos (all the while longing to have such a bountiful selection of clothing hanging in our wardrobes) we could not help but see a pattern….a pattern that fits in very nicely with our S/S15 collection.

Thomas Tait

Thomas Tait S/S 15

Tom Ford sheer 1

Tom Ford S/S 15

Christopher Kane 2

Christopher Kane S/S 15

Christopher Kane

Christopher Kane S/S 15

Huishan Zhang

Huishan Zhang S/S 15

Sheer was all over the catwalk from Christopher Kane to Tom Ford, showing sexiness with sophistication and the Curvy Kate S/S15 brochure is no exception.

The Bardot is Curvy Kate’s first sheer, cup-sized babydoll, available in up to a K-cup. It is fiercely seductive with its see-though mesh cups and intricate violet embroidery. Teamed with the matching briefs, this A-line babydoll just screams that you’re sexy, sophisticated and fun.


The Bardot is available in a balcony bra, babydoll and thong or suspender short, which are all beautiful and perfectly complement one another. Get yours from December 2014…watch this space!


That is not all though, we have another sneaky sheer piece for next season …Lucky you! The Dita is an unpadded mesh plunge, that shows off your curves while still providing the Curvy Kate’s famous support. It’s a sophisticated fashion piece with stunning metallic embroidery adoring the cups and signature Curvy Kate bows. What’s unusual about the new range of sheer pieces is that they are available in the larger cup sizes (Dita is available in up to a J-cup) yet the sheerness of the piece is not compromised. Many brands claim to provide Sheer cups but the fuller sizes in their ranges require more support and therefore lose their sheer effect.


So that’s a sneaky peak at a couple of our gorgeous new ranges that will be available from December, check out the rest of the collection and let us know what you think. Have you struggled to buy sheer cups before? Do you like the idea of sheer cups? Which is your favourite – Bardot or Dita? Let us know in the comments below or tweet @CurvyKate and use the hashtag #CKsheer.

Pop into Coppafeel’s Pop-up Shop and find out #whatnormalfeelslike…


So now we have you all clued up on Coppafeel! and what it is that they’re all about, here at Curvy Kate we decided that it would be a good idea to spread the word about their newest campaign. #whatnormalfeelslike was launched by Coppafeel! this week and to celebrate they have organised a pop-up store that encourages women (and men) to come in, have fun and talk about boobs. After visiting the store…we’re sold!

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The idea for #whatnormalfeelslike came about after Kris (Coppafeel! founder) had carried out some insightful research. She found that many women, when asked to describe their boobs, would use words such as ‘big’ or ‘saggy’ rather than how they physically felt. So Kris now aims to make every women know, and be able to describe, what their boobs feel like normally. By changing the vocabulary used around boobs, they can change society’s views on them and ultimately get more people checking!

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The #whatnormalfeelslike campaign images are hard hitting, intelligent but fun and have been designed to desensitise people and the media to boobs. Photographed by iconic British photographer Rankin, the photos show that breasts are a body part like any other and should be looked after, understood and respected in the same way. By making people less sensitive to breasts can make people much more inclined to check themselves, understand symptoms and that is isn’t embarrassing to check yourself- its smart.

So in celebration of this amazing campaign, Coppafeel! have a pop-up event running from the 18th-21st September on Dray walk, Brick Lane, London, E1 6QL. The store will showcase the campaign images in a gallery format as well as offering free manicures, some tasty food by The Urban Kitchen and an opportunity for all visitors to step in the boob booth, bear all and receive a goody bag to say thank you!

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So what are you waiting for…get to Coppafeel’s pop up store, have a laugh, bear your boobs and most importantly get to know #whatnormalfeelslike.

Go on! Coppa’ feel with Coppafeel!


If you haven’t heard about Coppafeel! yet then where have you been?! They are an amazing breast cancer awareness charity made possible by one of the most inspirational women there is- Kris Hellenga.


Inspiration: Kris Hallenga, founder and CEO of Coppafeel!

Kris was sadly diagnosed with stage 4 breast cancer in 2008, aged only 23. After a visit to the GP to have her ‘lumpy’ breasts examined Kris was told it was just ‘hormonal changes’. Mind at rest Kris embarked on a travelling adventure, but when she returned and her issue had not resolved itself, she decided to visit the GP for a second time. Sadly, this time the news wasn’t so welcome. Kris had been misdiagnosed, and by now the cancer was so bad that it had spread to her spine and it was too late for a cure. In that moment Kris knew something had to change, this couldn’t happen again to somebody else, people shouldn’t be dying from breast cancer due to it not being detected early enough. So with this thought in mind Kris channelled all her fear and anger into making a difference. Coppafeel! was founded as she wanted to spread the message that ‘If you know your boobs then you’ll know when something is wrong’.


Kris (who is still living with cancer but is doing well) and her team now spend their time devoted to encouraging women (and men) all over to take the time to get to know their own breast tissue, how it feels and how it looks, because ultimately knowing this could save your life. In an ideal world breast cancer would not be a killer – everyone would detect an issue early enough to be cured through regular checking.


Coppafeel! boobs with celebrity supporter- Fearne Cotton.

So here at Curvy Kate we support Coppafeel wholeheartedly. So much so that we even collaborated with them to create an amazing bra that not only looks beautiful but also encourages women to check themselves through messages printed on the inner cups. Get yours now at Figleaves.com and £1 for ever bra sold goes to the charity!

CoppaFeel4           CoppaFeel!_smoothie_bra_short

The amaing Coppafeel! bra!

It’s such a simple and important message- CHECK YOUR BOOBS. So go on, coppa’ feel and get to know your boobs, who knows it could save your life.

My Ultimate Uplift….What makes you feel fabulous?


If you’re already a Curvy Kate follower you then may have heard we’ve just launched our first ever strapless bra! Hurray! The Luxe is a gorgeous bra, but not only that, it’s also an incredible piece of engineering too as it is available in up to a gravity defying J-cup! We can hear it now- busty women across the world rejoicing as they mentally begin to plan their new wardrobes.

uu pic

So to mark this monumental occasion we decided to start a campaign, something that would reflect the same feeling of being uplifted as you feel when wearing the Luxe, enter: “My Ultimate Uplift”. A website where women can visit and share what it is that makes them feel truly uplifted and completely happy. It’s a confidence boosting, happy arena but there is also an incentive… every day until the end of the month we are giving away a brand new Luxe to the curvaceous lovely with the best post.

We’ve had a huge response with lots of winners as the campaign website has been inundated with people tweeting and posting what it is that makes them totally happy and what pulls them up when they’re feeling down. Here are just a few…


“Without doubt my best friends are my ultimate uplift! They have completely transformed the way I feel about myself. I spent much of my childhood/teenage years trying to fit myself into other people’s expectations and image, but my true friends have made me feel like myself and helped me to accept and love me for who I am.” – Laura Thursby

“My Ultimate Uplift is dancing— in the kitchen cooking, in my bedroom getting ready, on the train waiting for my stop, or out on the town with friends, it always brightens my mood and makes me feel alive!” – Deirdre


Here’s Plus-size blogger Elena. Her idea of heaven is “Cats, Cakes and Crochet”. What a brilliant combination of uplifts!

So why don’t you join in? What makes you beam from ear to ear? What makes you feel completely elated? Tell us using #myultimateuplift via twitter or on the campaign website….. and who knows, you could be the next proud owner of the amazing Luxe! Good luck!

Drapers awards 2014: We’re in the final, can we count on your vote?

Hello lovely people!

We’ve had some great news this week at Curvy Kate HQ. The Drapers awards have shortlisted us as one of the final six for the ‘Womenswear Brand of the Year’ category! Hurray!

We’d love to have the chance of winning as the Drapers awards are prestigious within the world of fashion, recognising the best brands, designers and businesses within the industry.

So here comes the plug….If you think we’re worthy of winning then head over to www.drapersonline.com and give us your vote. The voting opened yesterday (08/09/14) and will run until 09/10/14, so you have a whole month to cast your vote and share with your friends and family! Find where to vote on the right hand-side of the page, click ‘Curvy Kate’ and ‘Vote’ and you’re all done!

Thanks so much from the Curvy Kate team xxx


Curvy Kate’s boob and bra-fit myth buster!


As we had such a fab weekend at Plus North spreading the Curvy Kate philosophy and changing the lives of women through well fitted lingerie, here at CK head quarters we thought it would be fun to bust some myths and tell some un-known truths with regard to bra-fitting and boobs in general, so here goes….

1)    Boob exercises keep you pert!


Sorry ladies. We hate to break it to you, but after a visit from Dr Jenny from Portsmouth University (she’s has a PHD in boobs…what a great gal!), we were put in our place and told that no matter how many dumbbells you lift or reps you complete, if the elasticity in your breasts has gone then it isn’t coming back. Sorry!

2)    Tighten your straps to give your breasts support.


It is actually the back band that provides the most support so tighten this up instead of your straps! The back band makes up for a whopping 80% of the support that your bra provides. This is why it is so important to have a well-fitted, firm back band. It shouldn’t ride up, rub or be loose in anyway. We always like to describe your boobs as balls on strings that won’t stop bouncing- put a shelf underneath those balls and they’ll stay still and in place. Your back band is the equivalent of the shelf- let’s stop those puppies moving!

Bad fit back             Good Fit Back

Two images showing the difference between an badly fitted back band which rides up and a firm, well fitted back back that lies horizonally across, providing optimum support.

3)    Fatty tissue in your breasts is what makes them so heavy.


Yet again Dr Jenny busts another myth that we would have thought to be true. Fatty tissue is in fact lighter that glandular tissue (milk ducts etc.), meaning if you are prone to losing weight from your breasts when losing weight in general then you are more likely to have lighter breasts and in theory, less sag due to the lack of weight pulling down on the skin.

4)    Put moisturiser on your boobs to stop the sag!


To a certain extent this can work. Just like the skin on your face, moisturising can help with the suppleness and tautness, meaning the longevity of the elasticity in the skin may be prolonged.

5)    Wearing the wrong size bra can cause headaches.


Again, to a certain extent this is true. The bra will not directly cause headaches but wearing the wrong size bra can indirectly affect your brain’s wellbeing through side-effects. For example, if your straps are providing the majority of support because your back band is too big, this can cause tension build-up in the shoulders and then this can then be translated into a tension headache.

So that’s the round up, I hope you’ve all learnt something new! Let us know if you have and also if anyone has been fitted recently, let us know if you feel better for it.

Tell us in the comments below or even on twitter: @CurvyKatePR/@CurvyKate using the hashtag- #CKbrafitting

Plus North: What a fantastic weekend!

The Curvy Kate team had a fabulous time last weekend in Leeds for the annual plus-size event- Plus North. Two days full of body-loving bloggers, fabulous fashion, fun bra-related games and lots of feeling up boobs- really, what’s not to like?!

The event kicked off with a huge turn out of fashion-savvy ladies at Baracoa bar in Leeds, and within minutes of the doors opening the Curvy Kate stand was inundated with women, all of whom were after fashionable, well- fitted lingerie. A queue formed for fittings and we started to take women into the crowded but excitable fitting room to check their bras.What we found was that nearly every woman was wearing the wrong size (all too big in the back and too small in the cup, which is something of a regular occurence at our fitting events where we find almost 80% of women are in the wrong size).  To resolve this, we began to fit them in bra sizes that these women would never have dreamed of picking up 10 minutes earlier. The results: every woman re-emerged looking and feeling fabulous about their ‘brand new boobs’.


The ladies at Plus North grabbing a bargain from our big box of knickers!

One of the plus-northers that visited the stand arrived a 40D and left a 38F. She explained how her old bra had hurt her, rubbed her, left red marks, made dints in her shoulders and made her hate how her breasts looked. None of these things should ever happen if you are wearing a correctly fitted bra. After being fitted by the Curvy Kate team and going down a whole back size and up 3 cup sizes, she was amazed and totally over the moon. Her boobs looked more youthful and shapely and they were lifted; exposing an amazing (and tiny) waist. She also stood taller with her shoulders back, no-longer slumped under the weight of supporting her breasts through the straps alone. She looked incredible. This just goes to show the importance of a well- fitted bra, and the story above happened over and over throughout the weekend, each time a woman leaving with a big smile on her face.

The fabulous women of Plus North- great group shot!

The fabulous women of Plus North- great group shot!



Blogger- Nancy, ecstatic with her ‘brand new boobs’!


So overall the weekend was fantastic, the Cuvry Kate team met so many amazing people, had lots of laughs while playing fun games such as ‘guess the bra size’ and genuinely changed the lives of some women by truly practicing the Curvy Kate motto of making all curvy girls feel fabulous about their figures. Which is awesome.Like I said-what’s not to like?! Here’s to next year’s Plus North!

Say Hello to our new PR and Marketing Assistant: Chantelle Crabb…

Hello Curvy Kate fans! I thought I’d say a quick hello and introduce myself, I’m Chantelle Crabb, the new PR and Marketing assistant here at HQ. I’ll be the one keeping you in the loop about what’s going in the world of Curvy Kate. Now you may recognise my name or face if you are an avid follower as I was a contestant in 2013’s Star in a Bra (which was the best experience ever so I urge you all to enter next year- watch this space) and if you don’t know who I am then ‘Hello’ and welcome to the blog!

Well that’s a little fact about me so I thought I would continue the theme and let you get to know me through a list of 10 fun facts that make me, well, me!

1) I’m a Yorkshire girl born and bred so naturally Yorkshire puddings are my favourite food.

2) My nick name is Crabbers.

3) I love Harry Potter – I’ve read (and listened to) them more than I care to remember.

4) I have completed a half marathon (all the while listening to Harry Potter audiobooks- see I told you I love it!)

5) I wear a 30GG bra (If anyone cares it’s going to be you guys!)

6) I have an obsession with pugs.

7) My favourite Curvy Kate set is Carmen in Black and Bosenberry (due out in October- eeekkk I can’t wait!)

8) My favourite song is ‘American Pie’ by Don Mclean.

9) I went to Northumbria University and studied Fashion Marketing.

10) And lastly, one of my life long dreams is to own complete set of cast iron Le Creuset pans (is that weird??).

So there’s everything that I think you need know, any questions just ask away! I can’t wait to get started on the blog and get to know you all!

Ciao for now!

Rise of the Smoothie

As one of the world’s largest moulded cups the Smoothie has become a brand hit and a well-loved favourite. For the Autumn/Winter 2014 collection, the Smoothie has improved, incorporating a brand new tone on tone leopard print and J-clip accessory.

The Smoothie provides a smooth silhouette, perfect for bodycons, T-shirts, sweetheart necklines and great for occassion wear! (Yikes! It’ll be Christmas party season before we know it!)

Benefits and Features
- Moulded cups up to a J cup, perfect T-shirt bra
- Sweetheart neckline
- Crystal drop bow detail
- Two-tone leopard print design
- Fully adjustable bra straps
- High waisted shaping briefs, smooth seam short and thong options
- New J-clip converter for racer backs
- Available in Wild Ruby, Blush and Black

curvykate-smoothie-blush-print-moulded-bra-CK2411-shaper-brief-CK2415-pf curvykate-smoothie-wildblush-moulded-bra-SG2401-shaperbrief-SG2415-pb
Smoothie blush moulded bra with high waisted shaping briefs